Team Green, Team Red and ... Team Blue?

In the battle for dominance in the AI chip industry, three names define the landscape: Nvidia, AMD, and Intel. Once a balanced rivalry, the divide between them now feels like a chasm.

Nvidia continues to tower over the market. Its GPUs remain the backbone of the AI revolution, giving the company an estimated 80% share of global AI chip sales. Even with export restrictions biting into its China business, the firm’s value has more than tripled since 2023, fuelled by its control over the hardware that powers artificial intelligence.

“When the AI arms race heats up, the GPU king holds the high ground.”

- The Economist

AMD, meanwhile, has transformed itself from a persistent underdog into a serious challenger. Its partnership with OpenAI — including a deal to supply up to six gigawatts of chips — signals growing confidence in its AI capabilities. The company’s share price is up over 40% this year, and analysts see its focus on diversified hardware as a hedge against Nvidia’s dominance.

“AMD is no longer a spectator in the AI race - it’s campaigning for relevance.”

- Bloomberg Intelligence

Intel, by contrast, is struggling to prove it still belongs at the table. Despite Nvidia’s $5 billion investment in Intel stock last month -  a deal meant to co-develop AI hardware investors remain sceptical. The rally following that announcement briefly lifted Intel shares by 23%, their biggest jump since 1987, but its latest quarterly report still showed steep losses and a warning that it may exit the foundry business entirely.

“The rally is overdone - Intel’s 50 % rise since August has opened the door to downside.”

- Frank Lee, HSBC

For all three, the stakes are enormous. Nvidia is betting on its ecosystem; AMD on agility; Intel on survival. Yet the outcome may already be written in silicon - with team green racing ahead, team red closing in, and team blue fading fast.

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